Chapter 4 - Creating Your Business Strategy

Additional Activities

Learning Objectives

 

Section 1 - Past, Present Or Future.

  • Analyze how your past decisions have shaped you. Learn that you must make decisions today that will have positive effects on your business’ future.

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Section 2 - What Industry Are You In Anyway?

  • You will learn that to create a good business strategy, you must first know your industry.

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Section 3 - Forces At Work Can Make Or Break Your Business

  • Being aware and considering the roadblocks that may lie ahead of you, make you better prepared in making the right decisions for your business, should the time come.

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Section 4 - Making Your Business Unique

  • Think about giving your business a uniqueness to set it apart from your competition.

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Section 5 - You Must Know Your Customers Well

  • Target a specific part of the community – by age, gender, income, geography, interest or other factor.

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Section 6 - You Can Create A Memorable Customer Experience

  • Learn to control your customer’s experience. Don’t leave it to chance!

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Section 7 - Attention! Attention!

  • Learn the skills necessary to capture your customer’s attention and hold it. Match your product with the right sort of advertising.

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Section 8 - Are You Ready For Change?

  • Analyze the way business works. Learn to keep the practices that work and to get the rid of those that don’t.

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Section 9 - Time – Make It Your Friend

  • Learn time management techniques.

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Section 10 - Reality Check - Does The Strategy Fit?

  • Know your business. Be sure your business systems function effectively and support your mission. 

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